Catom Annual Report 2023 EN

Ever since 2004, Catom has been the owner of the OK brand in the Netherlands. The originally Swedish brand has had Dutch presence since the 1950s. Traditionally originating from the cooperatives (such as Cebeco), OK is a trusted name as a supplier of fuels and lubricants in agriculture and associated fields. Thanks to Catom’s investments in state-of the-art petrol stations, the market share has been growing and the brand name has become much more familiar these past years. The OK brand is becoming more and more manifest in the Netherlands. Both at petrol stations and around those stations, online and during various types of (sports) events. Campaigns have been started to make OK’s name better known. Aiming at (potential) customers but also on (future) employees, for example by introducing www.werkenbijok.nl. The NAC head sponsorship is taking on increasing shape and impact this year. And with our presence at the Formula 1 and Porsche Supercup in Zandvoort and the OK Junior Dutch Open golf tournament, we are making great strides in relationship marketing.

offers a wide range of A-brands with the best coffee, delicious snacks and confec tionery and in some cases freshly made rolls and sandwiches. For 2024, the focus will be on further rolling out the OK Grand Café concept and category management .

The unmanned OK Express concept with car wash boxes is also proved successful and will be further expanded in 2024. Currently, there are ongoing projects at various stations to expand with unmanned car wash boxes, such as OK Zoetermeer and OK Terwispel.

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