Catom Annual Report 2023 EN
OK Retail A distinctive feature of our petrol stations is their sleek, contemporary design. This look is consistently applied throughout, making the OK brand clear and recogni sable to customers. Examples of this are to be seen in the awning, the pumps, the OK Shop and the OK Café. We also developed an innovative and highly successful retail formula for the shops and cafés, where the emphasis is on quality and customer experience. For instance, we always serve fresh rolls and sandwiches in our OK Café. In our Grand Café, customers can even enjoy full meals in a restaurant ambience. The core values of OK Retail are customer friendliness, serenity, space, hygiene, atmosphere, design and range, which are strong features of all these activities.
As at year-end 2023, 99 petrol stations nationwide form part of the retail activi ties. Of these, 93 are operating under the proprietary OK brand, 60 are staffed and feature a modern shop, while the other 33 are unmanned. The growth achieved in 2023 includes Eemakker petrol station on the A27 motorway as well as Breda Graaf Hendrik III Laan petrol station, Breda’s fifth petrol station. 2024 is proving to be another good year for our retail activities, with several offers in the pipeline. Alongside station operations, fuel cards also performing well, card-carrying customers are continuing to increase with the Tango network now also accepting cards. Acceptance of third-party cards is also expanding, driven by growing interest in OK as a partner among fuel card issuers, thanks to the network’s quality.
In 2023, the focus was on the OK Café concept. OK Café has a distinctive look and
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