Catom Annual Report 2019 EN
Since 2004, Catom has been the owner of the OK brand in the Netherlands. The originally Swedish brand has had Dutch presence since the 1950s. Traditionally originating from the cooperatives (such as Cebeco), OK is a trusted name as a supplier of fuels and lubricants in agriculture and associated fields. Thanks to Catom’s investments in state-of-the-art petrol stations, the brand has been making a comeback in retail as well, these past years.
Reselling
The activities on water are carried out by a separate subsidiary, OK Marine, from office in Lelystad and as from 1 January 2019 from Tholen as well. OK Oliecentrale and OK Marine distinguish themselves by way of their service levels. Both of them have professional and customer-oriented organisations with 24/7 services. The sales staff are knowledgeable and advise customers on complex issues pertaining to logistics over land and water, lubricating schedules, maintenance and product characteristics. After the acquisition of the activities of Van Wifferen’s Oliehandel, which took place in the spring of 2019, it is now possible to supply in-house developed services and products for tanks and installations.
Management
Reselling is the sale of fuels and lubricants to large, medium and small users in the business market. With a market share of over 20%, Catom is market leader in this segment. Until the end of 2017, the reselling activities were mainly on land, with customer segments including agri- cultural companies, local and regional authorities, utility companies, construction firms, garages and haulage companies. In the course of 2018 Catom entered the market on the water, with customers in marine contracting, the shipping industry and the cruise industry. Subsidiary OK Oliecentrale is the largest distributor of Shell fuels and lubricants in the Netherlands. Also, OK Oliecentrale is active in the reselling market under the brand name OK. The company has branch offices in Arnhem, Breda and Staphorst.
Jan Willem Westerhuis (1961) Founder and director of Catom, he studied business administration and started his career at Esso Benelux in Breda. During his twelve years at Esso he held nine different positions, mainly in the downstream sector. During this time, he met Rik de Leeuw den Bouter, with whom he founded Catom in 1998.
For the purposes of transporting fuel in the reselling market, OK Oliecentrale has
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