Catom Annual Report 2023 EN
Wholesale
Reselling
Retail
maintaining our own stock in conventional and renewable fuels provide strategic independence and greater flexibility, thereby ensuring better service provision to the customer.
thousands of active customers, with a total of about 300 million litres of fuel and well over 6 million litres of lubricants.
Retail
Reselling
The growth strategy for the retail activities is also primarily focused on acquisitions as well as new construction. Following the successful launch of the staffed OK Retail formula, the organisation continued the roll-out of the formulas in 2023 and standardised these formulas in buildings and shops. We want to give all our newly built and renovated petrol stations a uniform appearance and prominently establish the OK brand across the Netherlands. Customers will recognise
The reselling market is a 100% displacement market, which logically means, that growth will mainly be achieved through acquisitions. A large number of smaller businesses is active in this market. The challenge lies in identifying interesting parties among them that are open to collaborations or willing to sell their business to Catom. The ambition is to further expand our current market position over the next few years, with a market share of around 20% based on
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