Catom Annual Report 2023 EN

Human First

Catom’s business operations are charac terized by many recurring processes, repetitive daily actions. Catom focuses on the details of these daily operations and considers each repetitive action as an opportunity for improvement. Every year, the company processes hundreds of thousands of orders, each of which are delivered and invoiced within 24 hours. In addition, well over ten million cash register transactions take place in its petrol stations on an annual basis. Therefore, it is crucial for Catom to focus on the details of daily operations. By constantly looking at and analysing every element in this chain of actions and then searching for improvements, the company strives for perfection in the entire process. Catom’s intention is to achieve this level of perfection and the road leading to it is a continuous creative process from day to day. Employees are therefore encouraged to look at the work process from that perspective.

This creative process is in some ways similar to the work of a visual artist, who also loves details and strives to an ideal. In this annual report, the works of art by Frank van Hemert, and his sources of inspiration, are the focal point. Psychic Portraits “ When I paint a portrait, my only motivation is to understand the essence of that person and to tell his or her story in colour. Because colour is able to be more precise than words.” The works of Frank van Hemert are represented in numerous museum, private and public collections. The versatility of his work – on both canvas and paper – speaks from many comprehensive series on the major themes of life.

Frank van Hemert Psychic Portrait Vincent van Gogh 2020, oil on canvas 165 x 134 cm

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