Catom Annual Report 2022 EN

Ever since 2004, Catom has been the owner of the OK brand in the Netherlands. The originally Swedish brand has had Dutch presence since the 1950s. Traditionally originating from cooperatives (such as Cebeco), as a supplier of fuels and lubricants in agriculture and associated fields, OK is a trusted name. Thanks to Catom’s investments in state-of the-art petrol stations, the market share has been growing and the brand name has become much more familiar these past years. The OK brand is becoming more and more manifest in the Netherlands. Both at petrol stations and around those stations, online and during various types of (sports) events. Campaigns have been started to make OK’s name better known. Aiming at (potential) customers but also at (future) employees, for example by introducing www.werkenbijok.nl. The NAC head sponsorship is taking on increasing shape and impact this year.

And with our presence at the Formula 1 and Porsche Supercup in Zandvoort and the OK Junior Dutch Open golf tournament, we are making great strides in relationship marketing.

focus will be extended to the further roll out of the OK Shop concept and category management. OK Retail’s core values are a customer friendly attitude, a quiet atmosphere, plenty of space, cleanliness, cosy feeling and a wide range of products, which values are properly monitored.

Also, the unmanned stations with carwash have proven successful and will be further extended in 2023. At this time, several stations have projects going to add unmanned carwash facilities.

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