Catom Annual Report 2022 EN

Wholesale

Reselling

Retail

Reselling

Retail

The reselling market is a 100% displacement market, the logical consequence of this being that growth will be accomplished chiefly through takeovers. A large number of smaller businesses is active in this market. The challenge is to find among them interesting parties that are seeking partnerships or are willing to sell their company to Catom. The ambition is to continue enhancing our current market position over the next few years, with a market share of around 20% based on thousands of active customers, with a total of 324 million litres of fuel and well over 6 million litres of lubricants.

Similarly, the growth strategy for retail activities is primarily focused on acquisitions and newly built petrol stations. Following the successful launch of the staffed formula OK ShopPoint, the organisation continued the roll-out of the formulas in 2022 and standardised these formulas in buildings and shops. We want to give all our newly built or renovated petrol stations a similar look and feel, and clearly put the OK brand on the map in the whole country of the Netherlands. Customers will recognise elements such as the awning, the pumps, the shop exterior, the OK shop and the OK Café.

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