Catom Annual Report 2022 EN

Loneliness in search of connection

Catom’s business operations are charac terized by many recurring processes, repetitive daily actions. Catom focuses on the details of these daily operations and considers each repetitive action as an opportunity for improvement. Every year, the company processes hundreds of thousands of orders, each of which are delivered and invoiced within 24 hours. In addition, well over ten million cash register transactions take place in its petrol stations on an annual basis. Therefore, it is crucial for Catom to focus on the details of daily operations. By constantly looking at and analysing every element in this chain of actions and then searching for improvements, the company strives for perfection in the entire process. Catom’s intention is to achieve this level of perfection and the road leading to it is a continuous creative process from day to day. Employees are therefore encouraged to look at the work process from that perspective.

This creative process is in some ways similar to the work of a visual artist, who also loves details and strives to an ideal. In this annual report, the works of art by Frank van Hemert, and his sources of inspiration, are the focal point. In the multifaceted oeuvre of Frank van Hemert, human existence is the focal point. He refers to deep human emotions and does not shy away from major themes such as passion and surrender, life and death. In the artwork Echoes and calls the human being measures its own life and is individually responsible for his actions. Within a company like Catom, the right individual human connections together contribute greatly to the quality of the collective. In addition, it blends in perfectly with the company’s vision to disseminate this core quality to the outside world in a targeted way.

Frank van Hemert, Echoes and calls from the series Measuring my life , 2014, mixed media on paper, 155 x 145 cm

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