Catom Annual Report 2020 EN

Its increased market position in 2019 has boosted a focused campaign to improve OK’s name recognition. Becoming the main sponsor of NAC, the professional football club of Breda, entering into a deal for the sponsoring of a number of car races in the Porsche Supercup and the acquisition of the url www.ok.nl are striking examples of activities geared towards making OK more dynamic and more visible, both offline and online.

Retail

by the company. Around 19 trucks support the Shell colours, with the rest being under the OK brand, or white. OK Marine owns five vessels. Catom holds its own stocks of both OK and Shell lubricants so as to be able to supply its customers efficiently and timely. Storage and warehousing are partly performed in-house. Part of the storage and ware housing has been outsourced to two professional service providers (one for packaged products and one for bulk products), in connection with distribution to end customers. The entire operation is controlled by OK employees, with a keen focus on customer satisfaction (ordered today, delivered tomorrow).

Management

OK petrol stations OK has a long history in the Netherlands. The 1950s saw the brand, which was originally Swedish, introduced to the Dutch market, and since 2004 it has been owned by the Catom group. Since 2006 Catom has been working on putting the OK brand of petrol stations back on the map, with the number of petrol stations growing each year. As at year-end 2020, 81 petrol stations nationwide form part of the retail activities. Of these 81 stations, 67 are operating under the proprietary OK brand. 44 of them are staffed and feature a modern shop, while the other 23 are unstaffed locations. The acquisitions included two petrol stations of Trumpi BV and two petrol stations of Schimmel BV, both well-known names in the filling station

Rik de Leeuw den Bouter (1959) Founder and director of Catom. In 1985, after graduating with a degree in civil engineering, he joined Esso Benelux in Breda. Through the many different positions that he held in Esso’s job rotation programme he built up broad knowledge and experience in the oil market, both downstream and upstream. In 1998, he became one of the founders of Catom.

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